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A university can be considered as a
knowledge-based learning community where scholars engaged in
research to create knowledge, produce innovative technology,
or assist enterprises to design new products to fit market
needs, as well as transfer knowledge to students. Moreover,
the diffusion of information technologies has changed the
structure of universities, and pushes a university to invest
more resources than the past to achieve organizational
advantage in competitive environment. Based on a case study
in Taiwan, this study surveyed a university’s 15-year
development history to address how it was built and succeeds
in achieving a reputable position in higher education. The
findings of the case study can provide helpful insights to
understand the evolutionary process of a knowledge-based
learning community.
The growth of new private universities is
increasingly in Taiwan during 1990s. However, globalization
in higher education causes the evolutionary process of
learning communities. Many private universities face strong
challenges in the beginning of the 21st century as
they have to compete with local and international
universities under limited human and finance resources. This
study pays attention to a success case, a private university
with good research and teaching in higher education systems,
which spent almost 10 years to join top-10 among 160 or more
universities in Taiwan. This university not only has
successfully entered higher education systems, but also has
achieved organizational advantage in the competitive market
for the past 15 years. This study applies social capital
theory to explain the building of a knowledge-based
learning community with respect to its evolutionary process
in social interactions.
From the social capital perspective, this
study aims to explore how does the private university seeks
available and useful resources to achieve organizational
advantage in competitive environment. This study identified a
three-phase evolution of social capital in building the
target university. In the first phase, the top management of
the university invited reputable scholars to join the
executive committee, and to discuss their mission and vision
to develop shared value of building a new university to make
contributions to the knowledge society. Initially, the
university develops internal cognitive capital in the social
interaction with committee members. Meanwhile, the university
also invited famous and reputable foreign universities to
campus to provide their success experiences and even to build
strategic alliance with respect to research support and
oversea training programs. The long-term plan of
international cooperation in university-to-university is
helpful for new entrant to conduct strong social ties in
global learning communities. This strategic alliance enables
the private university to develop structural capital to
connect other community members via communication-intensive
social networks. Thus, the structural capital is developed
under strong social ties and information-rich communication
context that spanning particular community members.
In the second phase, the university not
only advanced to invite local scholars from public
universities, managerial consultants from local enterprises,
and international experts from U.S., Europe, and Japan to
join the academic departments in order to catch external
human resources to support research and teaching, but also
use information technologies such as the Internet and Web
channels to build a knowledge-based learning community,
including digital libraries and Web-based learning systems.
Particularly, this university is a pioneer in Taiwan that
provides EMBA programs to engineers and managers from local
enterprises. In the second phase of building a
knowledge-based learning community, this university has
successfully developed relational capital and thus achieves
the trustworthy by Ministry of Education, enterprises, and
local students. In the third phase, the university integrates
existing human resources to offer international courses. The
university also provides learning opportunities to senior and
graduated students by encouraging them to participate in
project plans in local enterprises under supervised by
faculty members. The learning process involved in work
practices enables students and faculty members to develop
distributed cognitive capital to share understanding and
interpretation of knowledge use.
In sum, this study found that the
university initially develops structural capital and finally
builds relational capital with enterprises. The evolution
from structural dimension to relational dimension of social
capital depends on the development of resource-intensive (the
integration of academic research and practical applications
in engineering and business disciplines) social networks for
knowledge sharing under cooperative context. Additionally,
this university develops centralized cognitive capital with
core scholars in the first phase, but finally builds
distributed cognitive capital with students in the third
phase. The evolutionary process from centralized cognitive
dimension to distributed cognitive dimension of social
capital depends on community members’ active participation,
organizational cohesiveness, and strong social ties that
spanning social networks. Overall, the evolution of social
capital enables a knowledge-based learning community to adapt
to competitive environments and achieve organizational
advantage.
Keywords:
Knowledge-based learning community; Social capital theory;
Social networks; Organizational advantage
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